how to know what other people like on facebook

If you run a Facebook Page, then Reach is a metric yous MUST pay attention to.

Certain, some people dispute the importance of Accomplish, claiming that other metrics are more important.

Peradventure -- but I still recollect it's disquisitional to know how many people are seeing your posts.

Reasons Y'all Should Mensurate your Facebook Attain:

1. It'due south piece of cake to discover -- it's on every mail!
2. It's easy to understand -- you don't have to be a Facebook "practiced"
3. It's actionable -- it's affected by what & when you postal service

Then Facebook Attain is simple & actionable -- the best kind of metric!

As Social Media Examiner puts it:

Your organic achieve metrics tin can help you identify ways to ameliorate your content's organic visibility.

What exactly is Reach?

Reach is the number of people who see your post.

Here'south Facebook's description:

Reach is the number of people who have seen your postal service. Figures are for the first 28 days after a postal service's publication and include people viewing your post on both desktop and mobile. Your post counts equally having reached someone when information technology is loaded and shown in News Feed. Note that data from before July ii, 2012 simply includes people viewing your post on desktop.

What are the ii Types of Attain?

1. Organic Reach -- total number of people -- fans & non-fans -- who saw your post (easiest to become stats for)
2. Fan Attain -- total number of fans who saw your mail service (harder to get stats for)

How practise yous measure Organic Reach?

>> Measure it via your Page'southward Timeline

The quickest and easiest way to measure your Organic Reach is past looking at your posts on your Facebook Folio.

The mail service higher up had an "Organic" reach of 3,918 people.

Again, this is the total number of people -- fans & non-fans -- who saw the mail.

(Not-fans encounter posts when a friend Likes, Comments or Shares your post)

>> Measure information technology via Admin Panel

You tin can as well run into the Organic Reach of a post just above your cover photograph in the admin area of your page:

Viewing Accomplish this way gives you a quick look at the results -- but doesn't show you lot the number or Likes, Comments or Shares.

>> Measure out it via Insights

You lot can also see your posts' Organic Attain by going to your Insights & scrolling down through the page posts:

This method shows you the about detail, including:

• Engaged Users -- number of people who accept clicked anywhere on your mail service
• Talking Near This -- number of people who accept created a story from your Page post, including:

  • Sharing, liking or commenting on your post

  • Answering a question

  • Responding to an event
• Virality -- number of people who take created a story from your post every bit a percentage of the number of people who accept seen it

In my stance, measuring your Organic Reach via Insights is the most useful option. Here's why:

1. You can sort posts all the same yous desire -- Date, Reach, Engaged Users, Talking About This or Virality
2. You can view the bodily post in a new window but by clicking it
3. You tin notice posts super hands (you don't have to scroll effectually your page'south Timeline, for instance)
4. You can click on the Reach number and become more than detail -- such every bit Organic, Paid & Viral Reach:

   What'south the difference between organic, paid & viral accomplish?

   • Organic reach -- number of unique people who saw y'all mail service in News Feed, ticker or on your Page

   • Paid reach -- number of unique people who saw your mail from a sponsored production -- such as ads for Page posts or sponsored stories

   • Viral accomplish -- number of unique people who saw your post from a story published by a friend. These stories can include liking, commenting or sharing your post, answering a question or responding to an effect

5. You can click on Engaged Users and come across Other Clicks & Stories Generated: What are Other Clicks & Stories Generated?
   • Other Clicks -- number of clicks on your post non counted in other metrics -- including clicks on people's names, the timestamp, or the number of likes. These clicks are also a potent indicator of attention to your mail service. Figures are for the showtime 28 days subsequently a mail's publication but.
   • Stories Generated -- number of stories that have been created from your Folio post. A story is created when someone likes, comments on, or shares your mail; answers a question you asked; or responds to your issue. Figures are for the first 28 days after a post'southward publication only.
     
6. You can click on the Talking Virtually This number and run across a breakdown of the number of Comments & Likes:

Reminder: all 3 of the above methods show stats for Organic Reach -- which includes both fans & non-fans.

How do you mensurate Fan Reach?

Fan Reach is the total number of fans who see your posts. It doesn't included non-fans.

Facebook does not provide these stats on your page -- so they're a little harder to go.

To access them, go to your Insights & click on "Consign data":

One time y'all practise this the lightbox below will open:

Y'all'll need to exercise the following:

1. Select Data Type -- choose "Mail level data"
2. Select File Format -- cull Excel
3. Select Data Range -- add together any date range
4. Click Download

*** WARNING -- Information Overload!

In one case you open the downloaded spreadsheet, you'll see pretty quickly that the spreadsheet contains a firehose of data -- so don't get overwhelmed.

But brand sure y'all're looking at the "Key Metrics" sheet -- and then notice the cavalcade "Lifetime mail reach by people who like your folio":

Using the example post from higher up, we know that the post had an Organic Accomplish of 3,918 people (including fans & not-fans).

Here nosotros tin see that 3,724 of those 3,918 were fans.

Based on this stat, I tin can assess that nosotros reached well-nigh eleven% of our existing fan base with this post.

*** Notation -- the other lower Reach numbers you run across in the prototype are due to an ultra targeting strategy that we're using for our link posts -- ie. targeting different languages, timezones, countries, etc. Josh wrote a bully post about this Facebook targeting strategy HERE .

Next Step

In one case you've looked at the Organic Reach & Fan Achieve numbers for your posts, you should have a much clearer idea about which posts are working & which are not working.

And then you can adapt your posting tactics to run across if yous can attain a higher number of both fans & non-fans.

Some other Cool Way to See Your Reach

Using the above on-page and Excel methods to get your Reach numbers can be daunting & disruptive -- particularly for busy page owners like yourself.

I've establish some other fashion to get these stats from our friends at AgoraPulse -- it'due south chosen Facebook Page Barometer.

Once you land on their site you'll encounter the information below. Simply click on the large orangish button:

One time yous've immune the app permissions & connected, you lot'll come across all the pages you admin. Just click "add" on your page to proceed:

AgoraPulse volition so begin the process of evaluating your folio -- which tin accept some time depending on the number of Likes your folio has.

(For example afterward virtually 30 minutes the Post Planner page was still synchronizing)

To speed things upwards, I used a page with about 200 Likes (for my local church).

Here are the results:

The numbers in orangish are the boilerplate numbers for pages with less than k fans that have too connected to the AgoraPulse Barometer.

So information technology's non a complete comparison to other pages across Facebook in the same niche, expanse or page size. But it's a good measure to run across how your page is performing.

The Barometer will besides give you a measure of unlike Page Insights like:

• Monthly Organic Reach
• Monthly Viral Reach
• People Talking About This

While the tool isn't comprehensive, information technology's a bang-up way to take a quick peek at your page's performance.

How to Increase Your Reach

Now that y'all have a better agreement of how to measure your Reach, it'due south time to learn how to increment it.

Y'all achieve this primarily past posting ameliorate content -- ie. content that motivates people to engage with your page's posts.

Hither are some ready-fabricated resources to aid you practise but that:

• 11 Ways to Generate Fresh Content Ideas for Your Facebook Page

• Here'southward the Scientific discipline Backside Asking Fans to Like Your Facebook Posts

• The three Essential Ingredients of an Enticing Facebook Post

• These v Posts Will Increase Your Facebook Date Overnight

• Give your Fan Page Mouth-to-Mouth with just 3 Facebook Posts a Day

• Follow these seven Easy Tips & Increment your Facebook Edgerank TODAY

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Source: https://www.postplanner.com/how-to-measure-increase-facebook-reach/

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